Marketing

An Ad is an Ad is an Ad is an Ad

Being overADded is a very bad thing. It makes all your efforts and energy having a fast page non-sense. Also your SEM and SEO programs are equal to throwing money out of the window. It makes users leaving the page before all page logic ran (and your guys with the freaking good affiliate-program get really pissed when the logic which effects them isn’t working).

The Risks within Publishers Business

Making money mainly with Advertising means in today’s Business to put all the power of the main business into the hands of other companies. There is nearly 0% percent of the Ad-driven Business that is in your own hands – from the perspective of „controlling“ it. This is adoptable for those who like to advertise something as it is adoptable for those who offer space for Ads to appear and as it is for those who bring both parties together (marketers).

Internet und Wahlkampf – Interessante Studie

Heute habe ich auf dem bekannten netzpolitik.org Blog eine interessante Studie zum Einsatz von Online-Communities im Wahlkampf gefunden. Autoren sind Markus Beckedahl, Falk Lüke und Julian Zimmermann. In wie weit wirklich unentschlossene Wähler wirklich Youtube, Twitter und Co. Webseiten besuchen und sich dort überzeugen lassen würde ich in Frage stellen.…