Qualität

Marketing, Performance, Qualität, Tellerrand

An Ad is an Ad is an Ad is an Ad

Heiko
9. Juli 2012
No Comments

Being overADded is a very bad thing. It makes all your efforts and energy having a fast page non-sense. Also your SEM and SEO programs are equal to throwing money out of the window. It makes users leaving the page before all page logic ran (and your guys with the freaking good affiliate-program get really pissed when the logic which effects them isn’t working).

Marketing, Performance, Qualität, Tellerrand

The Risks within Publishers Business

Heiko
22. Juni 2012

Making money mainly with Advertising means in today’s Business to put all the power of the main business into the hands of other companies. There is nearly 0% percent of the Ad-driven Business that is in your own hands – from the perspective of „controlling“ it. This is adoptable for those who like to advertise something as it is adoptable for those who offer space for Ads to appear and as it is for those who bring both parties together (marketers).

Allgemeines, Knowledge, Performance, Qualität

Weighting Incident Impact using Web Statistics = Failure

Heiko
23. Dezember 2011
No Comments

It is absolutely necessary to know your real users common behavior and the the users behavior during incidents. Else you would not be able to write a statement for the user impact if your analyses relies on your web-statistics tool. You must know where in the load order the users get counted to make sure all users are counted or if they are counted correctly.

Aktuelles, Allgemeines, Green IT, Performance, Qualität, Relaunch

Relaunch Spiegel! Spiegelleser laden mehr….

Heiko
19. August 2009
1 Comment

Spiegel online in einem neuen Gewand und doch bei der Technik alles beim alten. Wie schon vor dem Relaunch hat es der Spiegel-Online nicht so mit „Green IT“ oder auch ressourcensparendes Agieren – eine Anfrage an die Marketingabteilung des Spiegels blieb leider damals (vor c.a.2 Monaten) unbeantwortet. Nun wurde der…

Qualität, Relaunch

Relaunch Hamburger Abendblatt mit kleinen Fehlerchen

Heiko
7. Mai 2009
No Comments

Das Hamburger Abendblatt wurde einem Relaunch unterzogen. Der Designbote bewertet das Design als „nicht mehr verstaubt“ und besser zu bedienen – womit er zweifelsfrei recht hat. Aus Sicht eines Qualitätsmanagers allerding fallen kleinere Fehler auf und auch die Performance könnte etwas verbessert werden. Bei der Qualitätsprüfung fällt auf, dass die…