If you are professional in online-business – independent if for an online publisher, online-retailer or an online service delivery – it is clear that you are doing your best to drive and grow revenue. This often enough require to work with other contributing devisions or experts within your company (marketing, ecommerce, Ops, Dev.). These meetings are often challanged by language used which got a complete different meaning for each participating group.
Einen Performance Test in der Produktionsumgebung (TiP) durchzuführen, heißt für die beim Test eingebundenen Mitarbeiter und Dienstleister in der Regel „Nachtschicht“. Der Performance Test wird (propagierte „Best Practices“) zu einem Zeitpunkt durchgeführt, bei dem sich so wenig wie möglich „echte User“ auf dem digitalen Angebot tummeln. Einen Stresstest tagsüber im…
Durchschnitt ? Ich bin kein Freund von Durchschnittswerten. Durchschnittswerte verstecken die Abweichung und die Volatilität. Das durchschnittliche Bruttoeinkommen in Deutschland betrug im Jahr 2014 = € 36.067. Schauen Sie sich Ihr Jahreseinkommen an und Sie wissen, dass es offensichtlich deutliche Abweichungen gibt. Schrieb ich im vorigen Blogeintrag dieser Serie, dass…
While most performance issues are provoked by frontend design or application design or resource bottlenecks close or within the data center of some Web-Site offering some issues are not within your direct ownership. One issue might be with the growing infrastructure of the internet itself. Issues are more often located on the road of the data or related to 3rd Party.
Being overADded is a very bad thing. It makes all your efforts and energy having a fast page non-sense. Also your SEM and SEO programs are equal to throwing money out of the window. It makes users leaving the page before all page logic ran (and your guys with the freaking good affiliate-program get really pissed when the logic which effects them isn’t working).
Making money mainly with Advertising means in today’s Business to put all the power of the main business into the hands of other companies. There is nearly 0% percent of the Ad-driven Business that is in your own hands – from the perspective of „controlling“ it. This is adoptable for those who like to advertise something as it is adoptable for those who offer space for Ads to appear and as it is for those who bring both parties together (marketers).
It is absolutely necessary to know your real users common behavior and the the users behavior during incidents. Else you would not be able to write a statement for the user impact if your analyses relies on your web-statistics tool. You must know where in the load order the users get counted to make sure all users are counted or if they are counted correctly.
I have noticed that in the past 3 month that the topic „3rd Party performance“ is getting more and more visiblity in the field. Not that there was noone ever spent any attention to it before – there was, but in the past few months there were constantly raising blog…
Imagine one – or more – of these content partners participating in the SSL secured process of the payment do not have a valid SSL key.
Will this effect your business ?
Today I got a call from a friend. He reported current issues with performance on all if his pages – honestly: the page was out of busines.
After excluding all issues which could happen from inside we started to investigate time for external issues. But again – none of the included 3rd parties cause any issues