Marketing

A tiny dictionary for eCommerce, marketing and DevOps

If you are professional in online-business – independent if for an online publisher, online-retailer or an online service delivery – it is clear that you are doing your best to drive and grow revenue. This often enough require to work with other contributing devisions or experts within your company (marketing, ecommerce, Ops, Dev.). These meetings are often challanged by language used which got a complete different meaning for each participating group.

An Ad is an Ad is an Ad is an Ad

Being overADded is a very bad thing. It makes all your efforts and energy having a fast page non-sense. Also your SEM and SEO programs are equal to throwing money out of the window. It makes users leaving the page before all page logic ran (and your guys with the freaking good affiliate-program get really pissed when the logic which effects them isn’t working).

The Risks within Publishers Business

Making money mainly with Advertising means in today’s Business to put all the power of the main business into the hands of other companies. There is nearly 0% percent of the Ad-driven Business that is in your own hands – from the perspective of „controlling“ it. This is adoptable for those who like to advertise something as it is adoptable for those who offer space for Ads to appear and as it is for those who bring both parties together (marketers).