A tiny dictionary for eCommerce, marketing and DevOps

If you are professional in online-business – independent if for an online publisher, online-retailer or an online service delivery – it is clear that you are doing your best to drive and grow revenue. This often enough require to work with other contributing devisions or experts within your company (marketing, ecommerce, Ops, Dev.). These meetings are often challanged by language used which got a complete different meaning for each participating group.

Performance Test in Produktion (TiP)

Einen Performance Test in der Produktionsumgebung (TiP) durchzuführen, heißt für die beim Test eingebundenen Mitarbeiter und Dienstleister in der Regel „Nachtschicht“. Der Performance Test wird (propagierte „Best Practices“) zu einem Zeitpunkt durchgeführt, bei dem sich so wenig wie möglich „echte User“ auf dem digitalen Angebot tummeln. Einen Stresstest tagsüber im…

Der Preis der Schönheit – Teil 1

Der Preis der Web-Schönheit!   Den Spruch „in Schönheit sterben“ kennt jeder. Dass sich dieser Satz oft auch auf das digitale Business übertragen lässt, ist den Wenigsten bekannt. Ein digitales Angebot soll ein „angenehmes Marken-Gefühl“ transportieren, die „Qualität der Produkte“ hervorheben, Premium Services suggerieren und SEO Rankings verbessern. Die Landingpage…

Analyse des digitalen Businesses muss nicht langweilig sein

Datenanalyse wird häufig als sehr stumpf empfunden. Einen generierten Report zu konsumieren wird mindestens als genauso langweilig wahrgenommen. Das muss ja nicht so sein. Datenvisualisierung kann auch Spaß machen und wesentlich „selbst sprechender“ sein. Die richtige Visualisierung der Daten erlaubt eine wesentlich bessere und zielgerichtetere Interpretation der Daten. Beispiel 1:…

Browser Statistics

Which is the fastest Browser ? Which is the most used Browser ? Find attached a report with Browser Data coming from 178 Portals – cross industry – world wide. Reflecting more than 4.400.000.000 Page Views in averages LoadTimeBrowsers (XLS Sheet) The data has been captured with using Real User…

Find and fix issues on the data route

While most performance issues are provoked by frontend design or application design or resource bottlenecks close or within the data center of some Web-Site offering some issues are not within your direct ownership. One issue might be with the growing infrastructure of the internet itself. Issues are more often located on the road of the data or related to 3rd Party.

An Ad is an Ad is an Ad is an Ad

Being overADded is a very bad thing. It makes all your efforts and energy having a fast page non-sense. Also your SEM and SEO programs are equal to throwing money out of the window. It makes users leaving the page before all page logic ran (and your guys with the freaking good affiliate-program get really pissed when the logic which effects them isn’t working).

The Risks within Publishers Business

Making money mainly with Advertising means in today’s Business to put all the power of the main business into the hands of other companies. There is nearly 0% percent of the Ad-driven Business that is in your own hands – from the perspective of „controlling“ it. This is adoptable for those who like to advertise something as it is adoptable for those who offer space for Ads to appear and as it is for those who bring both parties together (marketers).

Weighting Incident Impact using Web Statistics = Failure

It is absolutely necessary to know your real users common behavior and the the users behavior during incidents. Else you would not be able to write a statement for the user impact if your analyses relies on your web-statistics tool. You must know where in the load order the users get counted to make sure all users are counted or if they are counted correctly.